How to sell your house in depreciating market?

I am sure there are a lot of angry and frustrate sellers out on the market. They are wondering why there house does not sell for the money they want. Answer is simple, just stop treating your house as a product, because your house is not a product, it is commodity. Once you change your attitude to your hose, you will stop losing money. I hope the published bellow will help you to sell your house faster for more money.

The product vs commodity concept is a paradigm shift. (paradigm shift = looking at something in a different way than we used to). In real estate there are two markets – “good markets” when everything is selling and “bad markets” when nothing sells. Most people market real estate as if it were a product. With a product the seller establishes the price and there is a direct relationship to advertising and the marketing of that product. The seller or manufacturer establishes the cost of the product, based on packaging, promotion/ advertising costs, etc. and the public either buys the product or it does not. Example: Gardenburger spent 2/3 of its annual advertising budget on one Superbowl ad in order to reach a wide audience to introduce its new product and that one ad put them on the map!!!!! Here’s the paradigm shift. Real estate is not a product. It is a commodity. It is the buyer who establishes value and there is no relationship to advertising. Real estate is like a stock – IBM never stops trading, it’s the buying public who pushes the price of IBM up or down every day of the week. It’s not a question of what the seller wants or has to get, it’s the buyer’s perception of value that determines whether your home sells or it doesn’t. There is one big difference between real estate and other commodities and that is that real estate is an emotional purchase –buyers fall in love with your home, but they don’t fall in love with IBM. It’s that emotionality that causes people to want what they can’t have, pushing prices up. In summary - with a commodity it’s the price point which creates positive or negative energy – turning the buyers on or off. It is my responsibility to turn buyers ON!